Brand Assets

Logos

The Newton symbol draws from historical geometric systems associated with “squaring the circle,” representing balance between openness and structure.

Symbol

Constructed from four nested geometric forms aligned on a central axis, the symbol references classical geometric studies of containment and equilibrium. The outer vessel defines structure, the triangle transformation, and the circle continuity. Together, the geometry creates a precise framework for coordination, verification, and trust.

Color System

Typography

Clearspace

Clearspace is measured using x, where x equals the height of the symbol container. Maintain a minimum clearspace of 0.5x on all sides to preserve visibility and separation across digital and physical environments.

Incorrect usage

The Newton mark is a fixed geometric system and should not be modified, distorted, or decorated. The examples below illustrate prohibited applications.